5 Trends That Are Shaping New Imperatives For Travel

4. Power, Redistributed.

Significant shifts in power dynamics will have dramatic effects on both local culture and global markets as technology, globalization, and population growth continue to redistribute power. These forces create new centers of social and economic influence in the East and South. For travel and tourism organizations, merely establishing a presence in new markets won’t be enough as it will be critical to understand the future consumer.

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