5 Trends That Are Shaping New Imperatives For Travel

5. Consumption, Reimagined.

As the availability of resources and health of our planet are increasingly threatened, there is a need for responsibly balancing short and long-term priorities. By 2050, the global population will exceed 9.7 billion and consumption of natural resources will triple. Sustainable business practices and aligning brand stories to sustainable solutions can become the core of a robust growth strategy for the travel and tourism sector.

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