7. Not Having A Call To Action.
Although most applicants are told to focus on using “call to action” statements in their cover letters, the fact is that your submission should also have at least one CTA statement. You should include it either in the “Summary” section that describes your goals or as a short message at the end of the document. Using action verbs, explain why you’re the perfect choice for the job and remind the interviewer to contact you. Don’t list your contact details in the CTA. Instead, offer decision-makers a reason to contact you, such as a statement about your ideas to improve their business.