As global forces continue to converge and trigger unprecedented change, the future of travel and tourism will be shaped by those companies and destinations that offer unique and meaningful experiences. Providing personal service to sustainability-minded customers will also be critical in the evolving travel and tourism industry of the future, as will having trustworthy and responsible leadership in place. Here are the areas where change will be most profound in the travel and tourism industry.
1. Reality, Enhanced.
As people, communities, and businesses become more sophisticated in adapting new technologies for analog experiences, new ideas and beliefs are emerging about how best to live a connected life. Online and offline experiences, as a result, are becoming increasingly integrated. More than $8.2 trillion in global expenditure is forecasted for the experience economy, in addition to an increased emphasis on physical and mental wellbeing.